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In this issue

The business of franchising has been referred to as one of the greatest ever developed. It is a key arrow in the quiver of retail, with the maximum success guarantee. It is an operating model which never goes out of fashion, one of the most fruitful motivating business opportunities that can lead to the foundation of successful retail empire. When done correctly, franchising allows the retailer to achieve the expansion of the business and brand through able franchisee partners in a more systematic way. However, like every business model, franchising also requires capital, investment and proper planning and marketing strategy. IMAGES Retail’s November edition brings its readers the pros and cons of franchising in retail. It also explains how franchising model in retail continues to shine despite economic slowdown in last one year. The issue talks about the investment required, guidelines and other aspects related to build a successful franchising empire. Experts and retailers from the industry outline the challenges they have faced trying to establish a franchise business and the parameters of choosing the right franchiser and franchisee.

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