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The East Indian Retail Industry is on a growth trajectory. To a market strategist, East is undoubtedly an ideal location for the growth of the retail industry. Besides being the principal retail-and-services market to a vast hinterland, there are cities which can serve as a center of trade and commerce for the region. East’s proximity to Bangladesh, a country of 13 crore+ consumers, and to the South-East Asian markets is spelling boom time for the region as is its large, aspirational, middle-class population with access to increasing disposable income. This, as well as high-speed Internet, increasing exposure to technology and the shooting popularity of social media has opened unprecedented opportunities for the retail industry in the East. In the March 2019 issue of IMAGES Retail, we bring you a complete study of this fast emerging as a vibrant business center. The cover story analyses change in consumer income and demographic profile, and the role technological innovations, cultural shifts and social media play in the growing standing of retail in the East on high streets and within malls. The issue also carries for its readers, a special feature on Blue Yonder, A JDA Company. The article talks about how the company’s innovative AI and ML solutions enable retailers, consumer products and other companies to intelligently transform their operations and make more profitable, automated business decisions that deliver higher profits and optimized customer experiences.

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