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Dear all, Although it’s been months since businesses have resumed and things are starting to pick up momentum, our industry is still going through a tricky time. But what’s surprising is that, even amidst dwindling sales, fashion retailers across the world have registered an uptick in sales of certain categories — comfortwear like leggings, loungewear and athleisure have emerged as best-performing productsduring the pandemic. The growing penchant for comfort wear is not a new phenomenon by any means. We are all aware how modern consumers are more concerned with comfort and practicality than style and trends now. According to the fi ndings of the market research company Global Data,the revenue of athleisure worldwide has increased by US$ 34 billion in only one year, from 2018 to 2019.

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