In this issue

Dear all,
Although it’s been months since businesses have resumed and things are starting to pick up momentum, our industry is still going through a tricky time. But what’s surprising is that, even amidst dwindling sales, fashion retailers across the world have registered an uptick in sales of certain categories — comfortwear like leggings, loungewear and athleisure have emerged as best-performing productsduring the pandemic.
The growing penchant for comfort wear is not a new phenomenon by any means. We are all aware how modern consumers are more concerned with comfort and practicality than style and trends now. According to the fi ndings of the market research company Global Data,the revenue of athleisure worldwide has increased by US$ 34 billion in only one year, from 2018 to 2019.

HUNTSMAN TEXTILE EFFECTS INTRODUCES HIGH IQ LASTING BLACK ECO PROGRAM

Innovative brand assurance program meets eco-friendly dyeing solution for sustainable black shades that retain their intense color for the lifetime of the garment...

1 min

CENTRAL & BRAND FACTORY POST STRONG REBOUND IN AUGUST

Future Lifestyle Fashion Limited, that operates the Central, Brand Factory networks and markets some of India’s leading fashion brands is gearing up to bring back the business ‘back to normal’ by the end of the upcoming festive season.

1 min

DOLLAR INDUSTRIES LIMITED INTRODUCES ANTI - VIRAL PRODUCTS

Dollar Industries Limited, one of India’s leading brands in the hosiery segment has joined hands with Australia based company, HealthGuard and curated a new range of anti-viral products.

1 min

Easybuy Now On Amazon Fashion India

Customers can now shop for India’s leading value fashion brand – Easybuy on Amazon Fashion, India’s most preferred destination for fashion. . .

1 min

Loungewear: Demand For Comfort Rises Amid Uncomfortable Times

In the new normal, suits and dresses are taking a back seat and loungewear has graduated into a daily necessity as consumers tentatively embrace their new home-based realities...

7 mins

ATHLEISURE: SALES SOAR AS WORKWEAR BECOMES MORE COMFORT ORIENTED

The COVID-19 pandemic has propelled the demand of athleisure throughout the globe. We take a look at the dynamics and the opportunities that the segment holds in the Indian market.

5 mins

UPCOMING E-COMMERCE TRENDS IN THE POST-COVID ERA AS BRANDS CONTINUE TO SEE A SURGE IN PRODUCT DEMAND

The Covid-19 pandemic blindsided the whole world and upended the conventional ways of doing things.

3 mins

LINGERIE BRANDS BRANCH OUT INTO LOUNGEWEAR & ACTIVEWEAR CATEGORIES

Two basic factors that a customer looks for when buying a high-quality lingerie product is that it should be comfortable and should fit like a second skin. Activewear and loungewear are two categories that require the same level of comfort and quality. Keeping these similarities in mind, many an intimate wear brand is branching out into the activewear and loungewear categories…

4 mins

LEVERAGING THE POWER OF DATA IN E-COMMERCE

Technology was already an indispensable part of retail and has become even more important in COVID times. Retailers are now compelled to not only have a sound digital presence but also to be digitally native in both their operational as well as consumer engagement models.

6 mins

N9 WORLD TECHNOLOGIES & CONSOLIDATED PATHWAYS INTRODUCE VIROBAN – SWISS ANTIVIRAL AND ANTIMICROBIAL TECHNOLOGY

N9 World Technologies Pvt Ltd, India has signed an agreement with Consolidated Pathways Inc, USA to incorporate unique Swiss antiviral and antimicrobial technologies into sustainable and cost-effective custom blends for the textile finishing industry.

10+ mins

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Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.