HUNTSMAN TEXTILE EFFECTS INTRODUCES HIGH IQ LASTING BLACK ECO PROGRAM
Business Of Fashion|September 2020
Innovative brand assurance program meets eco-friendly dyeing solution for sustainable black shades that retain their intense color for the lifetime of the garment...

Huntsman Textile Effects has extended its industry-leading HIGH IQ® brand-assurance program with the launch of HIGH IQ® Lasting Black eco. Based on Huntsman’s award-winning AVITERA® SE Black reactive dye, the new color-retention program will help mills, brands and retailers meet global demand for eco-friendly black shades that retain their intense color even after repeated washing.

Black shades are an ever-popular choice among designers and consumers, offering visual appeal and timeless style. Leading brands today need to not only deliver intense black shades that won’t fade but must also show that they are sustainable and good for the environment.

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