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Hotelier India’s August edition cover story features Ankur Gupta, Managing Partner, Brookfield Asset Management and Head of Real Estate in India. In an exclusive interview, Gupta spoke about Brookfield’s plans in the Indian hospitality segment, why the pandemic offers opportunities for the industry to expand and consolidate, and why it may even help to speed up the growth once recovery begins. Globally, there are enough indications that after a decade of intense consolidation in many other industries, it is finally the turn of hotels. The acquisition and merger trend will get exacerbated by the COVID- 19-induced downturn that has put the hospitality industry in peril. Given the situation, the hospitality industry is likely to see merges and niche-acquisitions, as established operators and investors look to pick up properties with good foundations that can help consolidate their businesses, or acquire assets in markets they may have been looking to expand to. Our intriguing feature on distressed assets reports about this emerging possibility. In our other features, there is a focus on how corporate business will present several opportunities for hotels to rewrite their blueprint and add significant alternative revenue streams. We also look at how digital mediums are emerging as dominant marketing platforms and how hotels are leveraging social media platforms for strengthening their brands and sending out a message that their properties are ready to welcome guests with the right norms and regulations, to an audience that is increasingly consuming all content through digital mediums. With this and lot more in terms of news and views to keep you informed and updated. Happy Reading!!!

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