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In this issue

Can Indian brands do what Oreo did at Super Bowl? Or are marketers too risk-averse for real time marketing? Campaign India investigates. MEC’s Melanie Varley and T Gangadhar speak on the role of a CSO, and why the term ‘media agency’ has become redundant. Micromax’s Shubhodip Pal tells us more about the homegrown brand’s vision and ambition beyond the mobile screen. We explore what ‘war’ rooms being set up across agencies can do for brands. And finally, a whirlwind roundup of Goafest 2014.

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