Campaign India - January 08 2016
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In this, the first issue of the 2016, adlanders tell us what will they remember 2015 by, and what the one big development they expect to see this year is. From a new TV measurement to a 'tectonic shift' in the approach to digital, a lot has happened. And the industry tells us to expect more. In the Live Issue section we find out whether mobile web ad spend has kept pace with projections. M&C Saatchi February's Nirmal Pulickal tells us about his advertising journey, the 'industry in-flux' and the glory of awards. Elsewhere,, Mullen Lintas Group's Joseph George recommends more than one position for Brandsutra 2.0, to tackle the crisis of consistency.
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