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In this issue

In this, the first issue of the 2016, adlanders tell us what will they remember 2015 by, and what the one big development they expect to see this year is. From a new TV measurement to a 'tectonic shift' in the approach to digital, a lot has happened. And the industry tells us to expect more. In the Live Issue section we find out whether mobile web ad spend has kept pace with projections. M&C Saatchi February's Nirmal Pulickal tells us about his advertising journey, the 'industry in-flux' and the glory of awards. Elsewhere,, Mullen Lintas Group's Joseph George recommends more than one position for Brandsutra 2.0, to tackle the crisis of consistency.

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