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In this issue

In this issue of Campaign India, we take an in-depth look at the South Asia Agency of the Year 2015. We feature winners, comments from the jury and some glimpses from the awards gala. We also caught up with Manu Jain of Xiaomi India who tells us how the Indian phone user is very different from global counterparts. Lowe Lintas' recently elevated ECD Shayondeep Pal takes us through his career and explains that brand messages aren't getting lost with complexity of stories. Elsewhere, IBS’ Sabyasachi Mitter and HCL’s Apurva Chamaria discuss 'trending on Twitter', and if and when it matters.

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