Campaign India - October 16 2015
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The issue dated 16 October sees excerpt from veteran journalist Shekhar Gupta's AAAI-Subhash Ghosal Memorial Lecture in Mumbai. At an IAA Conversations event, we tuned in as author and journo Shankkar Aiyar spoke with Dr Subhash Chandra, chairman, ZEEL and Essel Group, on news neutrality. We look at the winning work from the inaugural IndIAA awards hosted on 13 October in Mumbai. Ajay Gahlaut of Ogilvy & Mather and Karin Sarin of OnePlus discuss whether brands can do better with online contests. Elsewhere, Paul Burke laments the lost art of copywriting. Three network creative chiefs discuss what it takes to create a successful global campaign that’s relevant in every market.
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