Campaign India - February 21, 2014
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In this issue
In this issue, catch the shortlists for the Campaign for Dignity Awards and read what jury has to say about the entries. Olx’s Amarjit Singh tells us why and till when OLX would be in customer acquisition - and hence marketing - mode. Madison BMB’s Raj Nair talks about his advertising journey, why awards are required, his learnings and more. Elsewhere, Dentsu Digital’s Glen Ireland and Puma’s Rajiv Mehta lend perspective on whether marketers have gone past the love for ‘likes’ in their social media marketing journeys.
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