Campaign India - September 20 2013
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In our sixth anniversary issue, we ask creative, marketing and media folks to reflect on the role of intuition, and highlight campaigns that came ‘straight from the gut’. A ‘Hall of Fame’ sees Piyush Pandey, Prasoon Joshi and Josy Paul pay tribute to the late Suresh Mullick, the first inductee. We also look at why it took over a decade for a cricket league to take shape and rise, in a cricket-crazy nation. In conversation, WPP’s Sir Martin Sorrell says the deal pipeline is bigger than ever before, and makes a strong case for horizontality in the new network order.
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