Campaign India Magazine - March 8, 2013Add to Favorites

Campaign India Magazine - March 8, 2013Add to Favorites

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In this issue

In this issue of Campaign India, Axis Bank’s Manisha Lath Gupta talks about the differences in marketing FMCG products and banking services. She explains that while advertising can preference and recall, it is not a purchase trigger in banking. Ford’s James Farley and Vinay Piparsania talk about ‘Challenger’ Ford’s India drive and the brand’s digital trust, while Rediffusion Y&R’s Charaneeta Mann shares her advertising journey and the freedom she found at the agency. We ask industry stakeholders whether advertisers feel the change when magazines undergo revamps.

Campaign India Magazine Description:

PublisherHaymarket India

CategoryBusiness

LanguageEnglish

FrequencyFortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.
The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country

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