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In this issue

In this issue of Campaign India, Axis Bank’s Manisha Lath Gupta talks about the differences in marketing FMCG products and banking services. She explains that while advertising can preference and recall, it is not a purchase trigger in banking. Ford’s James Farley and Vinay Piparsania talk about ‘Challenger’ Ford’s India drive and the brand’s digital trust, while Rediffusion Y&R’s Charaneeta Mann shares her advertising journey and the freedom she found at the agency. We ask industry stakeholders whether advertisers feel the change when magazines undergo revamps.

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