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CULTURAMA Magazine - September 2014

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CULTURAMA
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CULTURAMA Description:

A 17-year-old magazine which has the distinction of being the 'only' publication that gives a voice to expatriates and Indians alike, Culturama has a mission of promoting better understanding of the living Indian ethos. This full-colour free mailer, available in both soft- and hard-copy formats, provides thought leadership, cultural interpretations, tales and treats of the season, expatriate picks of city highlights, and tips from India experts. Plus, advertisements of unique hand-picked high-quality goods and services for the discerning expatriate and the high-net-worth Indian. All in a compact 80 pages!

In this issue

India may be celebrating 67 years of independence this year, but its culture is 3,000 years old. Another ancient culture flourished in China. And the two countries share a common thread – thanks to a monk called Bodhidharma, who travelled from Kanchipuram in South India to the Henan province in China. The circle of history was completed when a Shaolin monk came to India and spent a whole month with a family in Chennai. Turn to ‘In Focus’ for the full story.

September is a time when celebrations are in the air - this month marks the start of a series of festivals, with Onam and Dussera just around the corner. Onam, the harvest festival of Kerala, is a time when the people believe that their beloved mythical King Mahabali pays them a visit. This calls for a special feast - one with 18 dishes, no less! ‘In Your Kitchen’ features a recipe for ‘aviyal’ - one of the key dishes in the feast. Dussera, a 10-day festival, involves re-enactments of scenes from the Ramayan - an epic that portrays the life of Lord Ram and his wife Sita. The demon king Ravan, who kidnaps Sita, is said to have been defeated on the last day of a battle that lasted for ten days. To mark Lord Ram's victory, giant effigies of Ravan are set on fire on the last day of Dussera. ‘Picture Story’ takes you on a tour of Titarpur in New Delhi, where teams of men work hard to put together these gigantic images.

Shutterbugs should turn to the backpage for more details about our 17th Beautiful India Expatriate Photo Competition – the entry form can be downloaded from www.globaladjustments.com. Get clicking and send in your entries right away!

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