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CULTURAMA Magazine - Culturama May 2014

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CULTURAMA
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CULTURAMA Description:

A 17-year-old magazine which has the distinction of being the 'only' publication that gives a voice to expatriates and Indians alike, Culturama has a mission of promoting better understanding of the living Indian ethos. This full-colour free mailer, available in both soft- and hard-copy formats, provides thought leadership, cultural interpretations, tales and treats of the season, expatriate picks of city highlights, and tips from India experts. Plus, advertisements of unique hand-picked high-quality goods and services for the discerning expatriate and the high-net-worth Indian. All in a compact 80 pages!

In this issue

It’s summer in the subcontinent, and we are looking at innovative ways to battle the heat. The most common method is to find a good spot and have a nap, as an expat observes in The Lighter Side. Or sip on a glass of aam panna, chaas or kokum sherbet – recipes for which are included in the food segment, In Your Kitchen. If you prefer your Daily Cuppa, sample a customised glass of chai in the local tea shop in a village in Tamil Nadu. If time hangs heavy on your hands, take off for a short vacation – follow the tiger’s trail in Corbett National Park, or take a walk along the beaches of the Andaman islands. We also explore the rich cultural heritage of the sari – the indigenous, unstitched garment in our Feature. And did you know that there are over a 100 ways to drape this beautiful stretch of fabric? We talk about this and more with Rta Kapur Chishti – founder of the Sari School in Delhi and author of Saris: Tradition and Beyond. We hope this issue is a enriching read – do write to us at culturama@globaladjustments.com and let us know your thoughts.

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