In this issue

Putting India on World telecom stage - BT-Exclusive Interview.

COVER STORY: In an exclusive interview to Bureaucracy Today, Telecom Secretary JS Deepak speaks at length on varied issues concerning the TRAI and the proposed spectrum auction. He also reflects on what is ailing the telecom PSUs – the BSNL and the MTNL.

IN FOCUS: Contrary to common perception, naming projects is a well-researched and executed exercise. Most leading developers invest a great deal of psychology and marketing thought in this process. The aim usually is to best convey the value proposition and market positioning of the project in one or a few words.

SPECIAL REPORT: In a report released recently a US think-tank, Carnegie Endowment for International Peace, has pointed out that the Indian bureaucracy is facing a number of serious challenges — from diminishing human capital to political interference — and that, if left unaddressed, will lead to further institutional decline.

This auction will remove spectrum scarcity for all times to come

The Indian Government has put a huge 2,300 MHz of spectrum on sale for which auction will start on October 1, 2016.

8 mins

What's in a project name? Everything, say developers

It is natural to wonder why certain realty projects such as “Worli 1973”, “W54”or “Three Sixty West” are so named. Or why some developers come up with esoteric names ranging from those of Greek gods to foreign flora for their projects. In fact, the naming of realty projects is an important exercise carried out by marketing and strategy teams.

4 mins

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About Bureaucracy Today (BT) Magazine :
Bureaucracy Today (BT) is proud to be a leader in governance readership and is a ‘window for the corporate world’ as to what is happening in the government. The BT, an authoritative magazine has a circulation of 1.25 lakh and a readership of 6 lakh. BT readers are influential, affluent and politically powerful.

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