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SANANDA Magazine - August 15, 2018

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In this issue

Cover story: There is no garment that combines traditional beauty with sophisticated elegance of a sari, innately Indian and yet wonderfully cosmopolitan. Silk, tussar, linen, handloom, khadi, there are so many options to choose from. But what to wear and when to wear? With the festive season being just around the corner, we present you an exclusive fashion photo feature to look gorgeous day to night.

Cookery: You just cannot miss Ilish during the monsoons, if you are a true Bengali. It is one of the tastiest fish due to its mouthwatering flavours and superb mouthfeel. Here are some delicious Ilish recipes to try this season.

Beauty: Frizzy hair is hard to love. With frizzy hair, you live in fear of rain, humidity or even perspiration, which can cause your hair to become even fuller and wilder! But there are solutions! Tips on how to get your frizzy hair to look shiny, smooth and lustrous.

Health: Expert’s advice on Tonsillitis and it’s prevention and treatment.

Travel: From the crystal waters of the Abel Tasman, to the expanse of Northland's Ninety Mile Beach, to the mountains surrounding Queenstown — New Zealand has so much to offer. Exclusive travelogue.

SANANDA Magazine Description:

Publisher: ABP-Pvt-Ltd

Category: Womens-Interest

Language: Bengali

Frequency: Fortnightly

Since its inception on July 31, 1986, Sananda has always celebrated womanhood. It represents the modern Indian woman who balances her work and home perfectly. Sananda helps her in bringing out the best in herself and guides her towards complete empowerment. Apart from being the only women’s magazine in ABP’s bouquet, it is also acclaimed as the highest-selling Bengali magazine.

A fortnightly magazine, Sananda has sections dealing with fashion, interiors, health, recipes, relationships, travel, etiquette etc. Recently, some new sections such as a Consumers’ Forum, Aapnar Priyo Purush, Asadharon and Shaktirupena have been added to make the magazine more contemporary and relevant. Consumers’ Forum empowers consumers about their rights and gives them a platform to voice their concerns. Aapnar Priyo Purush deals with problems and their solutions, faced by the men in their lives. Asadharon is about extraordinary achievements by ordinary women, while Shaktirupena is all about women celebrities.

Sampurnaa, launched in 2003, is a collection of articles on a topic relevant to readers. Past issues have covered household tips, pregnancy planning, interior decoration, parenting and body care. In addition, there are two special issues — Parboni, in January, is a lifestyle issue with a calendar for the readers and Pushpanjali, out just before the Pujas, is a collection of stories and features.