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Jika Anda mengunjungi toko online atau marketplace saat ini, kemudian mengetik kata ‘excavator’, dalam sekejap foto-foto alat pengeduk itu akan terpampang di hadapan Anda. Tidak hanya excavator, jenis-jenis alat berat lain dalam berbagai ukuran dan merek kini sudah ramai-ramai dijajakan di berbagai e-commerce, baik toko online, marketplace maupun media sosial. Faktanya saat ini, e-commerce di Indonesia tidak lagi didominasi oleh consumer goods tetapi juga dihuni oleh barang-barang modal itu. Mengapa?

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