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In this issue

In this CMO edition, you will find contributions from 13 marketing heavyweights, representing some of the world’s biggest brands across a broad range of sectors. If you were to take a single summary of the stories told in this issue of Hot Topics, it would be that while we’re all facing in the same direction and are on the same journey, the spectrum of ‘data sophistication’ that we’re all sitting on is far broader than we perhaps thought.

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