„Mein Haus, mein Auto, mein Boot!“ Erinnern
Sie sich noch an die Werbung? Womit
würden die zwei Männer heute, ein Vierteljahrhundert
später, prahlen? „Meine Wanderung
auf dem Jakobsweg, mein Biokäse,
mein Bäumchen im Stadtpark!“ Im Turbo-
Zeitalter von „Rund-um-die-Uhr-Erreichbarkeit“,
technischer Perfektion selbstfahrender
Autos und Computer-Rasenmähern,
von Hochleistungs-Jobs und Weltvernetzung
sehnen wir uns nach dem Kleinen, Natürlichen,
Ursprünglichen. Unser Luxusbegriff hat
sich gewandelt. Nicht „immer mehr, immer
teurer, immer reicher“ ist uns wichtig,
sondern das selbst gebaute Baumhaus, die
Marmelade aus Früchten vom Wegesrand
und der handgestrickte Schal. Wir sehnen
uns danach, mit den Händen in der Erde zu
wühlen, beim Holzhacken ins Schwitzen zu
kommen und den Berggipfel nicht mit dem
Lift zu erklimmen, sondern per Pedes zu
ersteigen. Archaisches Glück, das man mit
keinem Geld dieser Welt erkaufen kann,
sondern für das man sich einfach Zeit und
Muße gönnen muss. Dabei sind Genuss und
Natur heute längst kein Widerspruch mehr.
Haute Cuisine und Wildnis schließen sich
nicht mehr aus, Bio-Mode ähnelt längst keinem
Sackhüpfen mehr und die Holzheizung
ist Hightech pur. Natur, Genuss, Muße und
Reduktion sind Inbegriffe des Luxus von heute.
Lassen Sie sich mit unserer „LandLux“ in
die neue Welt des Luxus entführen! Begleiten
Sie uns zu Menschen, denen handwerkliche,
bäuerliche und gärtnerische Traditionen
am Herzen liegen, die mit der Natur und
von ihr leben. Lassen Sie sich inspirieren von
Rezepten, Ideen und Tipps, das Leben natürlicher
zu gestalten.

Winter 02-2015

Lust auf Luxus mit liebe zur Natur. Nachhaltig, natürlich, ökologisch, gesund
Nachhaltigkeit hat viele Facetten. Der Dreiklang von Ökologie, Ökonomie und Sozialem erfordert Entscheidungen, die auf fundierten Informationen beruhen. Wie grün kann Luxus sein? Luxus ist heute nicht mehr nur Verschwendung. Er bekommt zunehmend eine ökologische Dimension. Ist es möglich, in einer Welt der Superlative nach-haltig und fair luxuriös zu leben? Wie kann auch materieller Luxus grün gedacht und gelebt werden? Diesen und anderen Fragen geben wir mit LandLux einen Raum ohne den Zeigefinger zu erheben. Das ökologische Bewusstsein in der Bevölkerung wächst. Es geht nicht darum, mehr, sondern vor allem nachhaltig und gesund zu konsumieren. Der Bio-Sektor boomt wie lange nicht. LandLux thematisiert diese ökologisch nachhaltige Lebensweise und deckt Bereiche wie „Natur & Garten", "Wohnen & Wohlfühlen“, "Wellness & Reisen", "Essen & Trinken" sowie
"Naturapotheke" ab. Lust auf Natur mit liebe zur Natur ist der neue Luxus, das haben nicht nur Stars und Sternchen mittlerweile erkannt. Sie tauschen High Heels gegen Gummistiefel und shoppen lieber Gartenutensilien statt Kleider. Unsere Titelgeschichte ist daher in jeder Ausgabe bekannten Persönlichkeiten aus Film und Fernsehen gewidmet, die auf den Pfaden ihrer Heimat wandeln und zeigen wie einfach und gesund eine nachhaltige Lebensweise sein kann.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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