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A QUARTERLY E-MAGAZINE THAT CAPTURES THE COLOUR, CULTURE AND CHAOS OF INDIA THAT NRIS CRAVE AND MISS. The e-magazine is aimed at anyone who wants to be in touch with India and its ethos: The target audience for the magazine includes: Indian expatriates globally, Resident Indians & Non-Indians across the globe. We launched our debut issue on July 1, 2013. After our second anniversary in July 2015, we changed the periodicity of the magazine to a quarterly and re-established our status as a coffee-table magazine. Our forthcoming editions: WINTER (November’15) SPRING (February’16) SUMMER (May’16) FALL (August’16)
Our first vehicle was either an LML Vespa or a Bajaj scooter, followed by a Fiat Padmini. We don’t throw a toothpaste tube away until we’ve squeezed every little bit out of it. When our first television set came home, we put a tilaka just above the screen, before we switched it on. No old t-shirts, napkins, sarees, et al are ever thrown away. We carry with us the tiny bottles of lotion, shampoo, and body wash. Oh, we love sales, discounts, and bargaining is in our DNA. We ask when we need something and are told why we can or can’t have it. Education loans for further studies are what we believe is the best way to earn a degree. Oh, we love the arts and crafts projects courtesy of Best Out of Waste, it is in our DNA. We’re middle-class Indians.