In this issue

At the outset of the edition that you are flipping through now we were greeted with these remarks: ‘An entire edition on the desi cow? How much can you write about the cow? What is there to write about the cow?’ Our answer as always was, ‘Let’s discover’.

So here we are celebrating the Indian cow. Now the three words that came up each time we began to ponder over the Indian cow were: Holy. Milk. Traffic Jams. So, we bring you tales on worshipping the cow, the milk products it offers and of course, a piece on how the cars came later and the roads, rightfully, belong to the cows foremost.

As we explored the world of bovine deeper we learnt that the cows had mood swings and quirks. We mooed along. We also observed they were being ill-treated (cattle trafficking) and forced to eat garbage. We realised the cow’s home turf had changed and it now lives beyond the boundaries of farms, cow shelters and villages. We wondered how the Indian cow feels about the Swiss cow. We engaged them in a ‘conversation’ and it left us amused. We spoke to men & women who are fighting for the humble animal. We learnt that the harmless cow sought nothing else but a little care. Yes, the Indian cow is not asking for us to worship it, it is just asking us to act human. Can we do that?

And on a lighter note, we bring to you the cow charisma on and off the ramp. We ride on the cow…err…bullock cart. We stop by to look at the cow dung cakes. And more. By the end of it, we felt 100 pages were too little to know the desi cow! Next time, may be.

Yes, the Indian cow is worth more than the image of it mooing on the greens, strumming a guitar on your tee-shirt and disrupting traffic on streets.

Come, discover.

Till we meet next, happy tooting.

The Indian Trumpet Magazine Description:

A QUARTERLY E-MAGAZINE THAT CAPTURES THE COLOUR, CULTURE AND CHAOS OF INDIA THAT NRIS CRAVE AND MISS. The e-magazine is aimed at anyone who wants to be in touch with India and its ethos: The target audience for the magazine includes: Indian expatriates globally, Resident Indians & Non-Indians across the globe. We launched our debut issue on July 1, 2013. After our second anniversary in July 2015, we changed the periodicity of the magazine to a quarterly and re-established our status as a coffee-table magazine. Our forthcoming editions: WINTER (November’15) SPRING (February’16) SUMMER (May’16) FALL (August’16)