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Failure could be an outcome of multiple reasons in business, but one major letdown could come from the lack of passion to grow or spot new trends in the market, and work towards outpacing competition. A large number of start-ups involve \"forced entrepreneurs\", where a person sets up a company because he doesn\'t have a job, leading to not very pleasant outcomes. Not many entrepreneurs have the desire, appetite, ambition and training required to build a bigger business.

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