Campaign Middle East - December 17, 2017
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December 17, 2017 issue Digital Access. - Magazine Details
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In this issue
World Adventure Rise Of The Machines. GLOBAL Advertising Network Of The Year. Zenith Global Advertising Spend Forecasts and more...
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WPP Merges Its Burson-Marsteller And Cohn & Wolfe PR Agencies
Communications company holding group WPP is to merge two of its PR agencies, Burson-Marsteller and Cohn & Wolfe. The new firm will be called Burson Cohn & Wolfe.
Fame Through Consistency
The Dubai Lynx Advertising Person of the Year is no stranger to awards, but BBDO boss Dani Richa tells Austyn Allison why everything stems from the best talent creating work that works for the right clients.
Big Data Is Blind Faith
In 1952, the Boston Symphony Orchestra was worried about falling standards due to nepotism. They thought conductors were choosing their own students over the best musicians.
Seven Media And Brazen Lead PRCA Winners List
The PRCA MENA Awards 2018 celebrated the best individuals, teams, and campaigns from the PR and communications industry from across the region.
How The UK Is Leading In Advertising Technologies Of The Future
British creatives are re-engaging audiences through technology innovation in advertising
Clear Signal
Advertising and brand-building can save us from economic collapse, writes Leo Burnett’s Ahmad Abu Zannad
Follow The Money
The best way to tackle fake news is to hit the people circulating it in their wallets, writes Starcom’s Joubran Abdulkhalek
Chadi Farhat Becomes OMG's New Chief Investment Officer
The regional executive director of investments at the media services division of Omnicom Media Group MENA, Chadi Farhat, has been promoted to the position of chief investment officer.
Banham Completes Saeidi's JWT EXCO
The agency’s new ECD has followed its CEO from FP7 and promises to use passion to raise standards.
A Taste Of Caviar
Local Insights To World Class Creative
