EYEING MICE, TAIWAN TARGETS 50,000 INDIAN TOURISTS IN 2025

To attract Indian visitors, particularly in the Meetings, Incentives, Conferences, and Exhibitions (MICE) segment, with a target of 50,000 annual visitors by 2025, Taiwan has undertaken a series of measures. These include training programmes to introduce Indian travel agents and tour operators to Taiwan’s scenic offerings and unique incentive policies for MICE travel, with additional subsidies for Indian groups, Paul Shih, Director, Taiwan Tourism Administration, Singapore office, tells India Outbound.

- Varsha Singh

What are the key elements of your training programmes for Indian travel industry?

The key element are mostly to introduce the tour operators about the sceneries and our initiative to maximise incentives for MICE travel that we offer to these agencies. The training programmes allow them to know that what we have to offer and helps them promote Taiwan for the Indian travellers. Besides MICE groups, we also want to emphasise something more about leisure groups, and it is also one of the target segments that we want to develop more in India.

Which segment of tourism has seen the highest growth in the Indian market?

We are mostly focused on MICE groups as I just mentioned. Recently, a large paint company brought 800 people to Taiwan and similarly, we have also seen many pharmaceutical companies to choose Taiwan for mounting their incentive tours. So, we get a lot of incentive groups from India in Taiwan. We are still working on this and see potential for more growth.

Do you have special incentive rates for Indian MICE groups?