PERFORMANCE MOTORS TURNS 45

The authorised dealer of BMW celebrates its anniversary with transformation and expansion.

Performance Motors Ltd (PML), a Sime Darby Motors company, celebrates its 45th anniversary by embarking on a transformative and expansion stage to deliver new levels of success as a trailblazer in the industry.

The company is making strategic investments in retail transformation, digitalisation, and the significant expansion of its service network across the nation to cement its position as the leading BMW dealer in Singapore.

Mr Jeffrey Gan, Managing Director of Sime Darby Motors in Southeast Asia, said, “In an ever-changing and challenging industry, Performance Motors’ 45 years of partnership with BMW stands out for its longevity. Few dealerships in Singapore have maintained such an extensive and distinguished bond with their principal. This speaks volumes about our shared dedication to bring exceptional vehicles and unparalleled service to our customers. We look forward to Performance Motors and BMW continuing this journey of success for many more years to come.”

Mr Lars Nielsen, Managing Director of BMW Group Asia, added, “We are delighted to celebrate 45 years of partnership with Performance Motors. This milestone underscores our unwavering commitment to elevate the ownership experience for customers and further strengthen BMW’s presence in Singapore. As we look to the future, we are excited about the endless possibilities to deliver top notch experiences to BMW fans and enthusiasts across Singapore.”