Western Mail Keep spreading Christmas cheer

“BAH,’ said Scrooge, “Humbug.”

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Spoken amid the bitingly cold, pea-soup fog of early Victorian London, the famous dismissal of Christmas spirit by Dickens’ famous curmudgeon is unbeatable as a distillation of Christmas scepticism.You might take the same attitude to our Christmas appeal.

Few people aren't already stretched to the limit buying presents for their own family and friends, paying for all the meals and reunions this time of year brings and stocking the house with food and drink for the day itself - not to mention all the other costs we all have.

We know that rising costs are challenging for everybody at (nearly) all points on the income scale.