Mr Elon Musk's new plan to use current product lines as the basis for new affordable vehicles rather than springing for all-new models - follows the playbook of Tesla's oldschool Detroit rivals, as some Tesla investors and analysts see it.
The shift towards incremental improvement, mirroring a common strategy of Ford and General Motors, suggests the future of car making that Mr Musk has promised to disrupt may still look a lot like the past.
Mr Musk's new strategy followed an exclusive Reuters report that Tesla had shelved plans to release a long-awaited new model expected to cost US$25,000 (S$34,000) in late 2025.
Investors had expected the affordable car, often called the Model 2, to drive the company's growth into a mass-market carmaker.
Instead, Tesla said last week that it will use a current platform and production lines to produce what it called "more affordable" models by early 2025. It did not provide details or pricing.
Bu hikaye The Straits Times dergisinin April 29, 2024 sayısından alınmıştır.
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Bu hikaye The Straits Times dergisinin April 29, 2024 sayısından alınmıştır.
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