Mr Elon Musk's new plan to use current product lines as the basis for new affordable vehicles rather than springing for all-new models - follows the playbook of Tesla's oldschool Detroit rivals, as some Tesla investors and analysts see it.
The shift towards incremental improvement, mirroring a common strategy of Ford and General Motors, suggests the future of car making that Mr Musk has promised to disrupt may still look a lot like the past.
Mr Musk's new strategy followed an exclusive Reuters report that Tesla had shelved plans to release a long-awaited new model expected to cost US$25,000 (S$34,000) in late 2025.
Investors had expected the affordable car, often called the Model 2, to drive the company's growth into a mass-market carmaker.
Instead, Tesla said last week that it will use a current platform and production lines to produce what it called "more affordable" models by early 2025. It did not provide details or pricing.
この記事は The Straits Times の April 29, 2024 版に掲載されています。
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この記事は The Straits Times の April 29, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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