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Handle with charm
The New Indian Express
|September 12, 2025
This capsule collection seamlessly fuses consciously crafted handbags with modular fine jewellery
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TWO PURPOSE-DRIVEN brands behno New York and Moi have joined hands to launch Charmed with India, a capsule collection that seamlessly fuses consciously crafted handbags with modular fine jewellery.
At once nostalgic and novel, the collection reinterprets traditional Indian talismans into modern, multifunctional charms designed to be worn or carried, quite literally, across borders.
"We see beyond product," says Shivam Punjya, founder and creative director of behno New York. "This collaboration was never just about making beautiful things. It was about shared values, about reclaiming global space for Indian design."
Bu hikaye The New Indian Express dergisinin September 12, 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
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