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Handle with charm

The New Indian Express

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September 12, 2025

This capsule collection seamlessly fuses consciously crafted handbags with modular fine jewellery

TWO PURPOSE-DRIVEN brands behno New York and Moi have joined hands to launch Charmed with India, a capsule collection that seamlessly fuses consciously crafted handbags with modular fine jewellery.

At once nostalgic and novel, the collection reinterprets traditional Indian talismans into modern, multifunctional charms designed to be worn or carried, quite literally, across borders.

"We see beyond product," says Shivam Punjya, founder and creative director of behno New York. "This collaboration was never just about making beautiful things. It was about shared values, about reclaiming global space for Indian design."

The New Indian Express

यह कहानी The New Indian Express के September 12, 2025 संस्करण से ली गई है।

हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।

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