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How branding drives growth in South Africa's business landscape
The Mercury
|April 17, 2025
THE legacy of influence and growth through branding has been a cornerstone of business identity, evolving over time to resonate with loyal customers while attracting new audiences.
This dynamic process enables businesses to reflect growth and transformation, with entrepreneurs who understand the shifting tides of markets and consumer preferences gaining a competitive edge in scaling and positioning their brands.
In South Africa's vibrant business landscape, branding has emerged as a powerful strategy to revitalise growth, reconnect with customers, and maintain relevance in a competitive marketplace. A prime example is Checkers, valued at $1.358 billion (R25.6bn), which surged to the top brand in South Africa in 2025 due to strong domestic perception, accessibility, convenience through innovations like Checkers60, and consistent competitive pricing.
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