National Gambling Board warns against misleading gambling advertising

THE National Gambling Board (NGB) has raised an alarm over the growing prevalence of gambling-related advertising that contravenes the National Gambling Act, 2004, and its accompanying regulations.

- DIEKETSENG MALEKE

THE National Gambling Board has issued a stern warning against misleading gambling advertisements that violate the National Gambling Act. The regulator highlights increasing contraventions, particularly on digital platforms, and calls for public vigilance in reporting non-compliant adverts to protect consumers and uphold industry standards.

As the regulator mandated to protect members of the public who participate in licensed gambling activities, the NGB says it has observed a surge in misleading and unlawful promotions, particularly across digital platforms and influencer-driven content.

According to the NGB, Section 15 of the National Gambling Act sets out strict prohibitions on gambling advertising. It forbids any form of advertising that misleads the public, promotes unlawful gambling activities, targets minors, or presents gambling as free or discounted in a way that induces participation. Yet, NGB says, these contraventions are increasingly visible in online spaces where content is shared without the required regulatory approvals.