Are you ready to get your glow... with a salmon sperm facial?

A 'miracle molecule' derived from fish is revolutionising the world of skincare

- ROSE BEER

If you're into your skincare, it's likely you've heard of PDRN - polydeoxyribonucleotide.

It first gained widespread traction in South Korea, where it is celebrated for its remarkable regenerative and skin-repairing properties. Since then, this so-called miracle molecule has developed into one of the world's fastest-growing treatment and product categories, with fans including Jennifer Aniston, Kim Kardashian and Hailey Bieber singing its praises.

Facial aesthetician Keren Bartov says PDRN is now her most-requested treatment at her Notting Hill clinic. "People are moving away from the overfilled look," agrees Dr Jennifer Owens, of the Glow Clinic. "Instead they're seeking treatments that regenerate and enhance skin healthones that feel more natural and restorative. The idea of something derived from DNA fragments can seem especially appealing within that context."