Calls for investment to boost region's tourism
The Journal
|September 18, 2025
A BOSS at one of the North East's most successful hotels has said the region needs to do more to realise its potential as a tourist destination.
Daniel Harrison, whose family owns Matfen Hall in Northumberland, said the region was "fantastic" and praised the mix of attractions on offer.
However, speaking at a conference at Raby Castle on Friday, Mr Harrison also pointed out that the region had fewer overnight visitors than much of the rest of the country. This was blamed on a lack of hotel beds as well as lower numbers of top-class facilities.
The conference was hosted by the True North think tank, with other speakers including CEO of Beamish Museum Rhiannon Hiles, North East Mayor Kim McGuinness and ex-Durham County Council leader Amanda Hopgood. Mr Harrison is part of the think tank's steering group which also includes former councillors and MPs.
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