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Calls for investment to boost region's tourism

The Journal

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September 18, 2025

A BOSS at one of the North East's most successful hotels has said the region needs to do more to realise its potential as a tourist destination.

- JAMES ROBINSON Local Democracy Reporter

Calls for investment to boost region's tourism

Daniel Harrison, whose family owns Matfen Hall in Northumberland, said the region was "fantastic" and praised the mix of attractions on offer.

However, speaking at a conference at Raby Castle on Friday, Mr Harrison also pointed out that the region had fewer overnight visitors than much of the rest of the country. This was blamed on a lack of hotel beds as well as lower numbers of top-class facilities.

The conference was hosted by the True North think tank, with other speakers including CEO of Beamish Museum Rhiannon Hiles, North East Mayor Kim McGuinness and ex-Durham County Council leader Amanda Hopgood. Mr Harrison is part of the think tank's steering group which also includes former councillors and MPs.

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