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DTI teams up with P&G for startup solutions
The Freeman
|July 02, 2025
As Procter & Gamble (P&G) Philippines celebrates its 90th Anniversary, the company is reaffirming its commitment to innovation by expanding its vGROW Program to a broader network of startups across the country.
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The vGROW Program is P&G’s open innovation platform that collaborates with startups to address challenges in the areas of supply chain management, retail execution, and digital commerce.
Building on the success of last year’s launch, P&G's 2025 vGROW Program has taken a big step forward by casting a wider search in partnership with the Department of Trade and Industry (DTI). More than 60 startups responded to the April-June 2025 call. The 2025 edition focuses on six challenge areas tied to core business needs in the areas of supply chain, retail and selling, activations, and digital systems.
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