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Adidas, Puma family feud to be turned into TV series
The Freeman
|June 01, 2025
The bitter brotherly feud that sparked the creation of sports-shoe brands Adidas and Puma in the same small German town in the 1940s is to be turned into a television series with the help of family archives.
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Hollywood-based film producer No Fat Ego is backing the project, which has the blessing of the family behind the Adidas empire founded by Adolf “Adi” Dassler. It will delve into one of the most fascinating fraternal blow-ups in corporate history, which pitted Adi against his brother Rudolf (“Rudi”) who went on to create rival Puma.
The two men jointly ran a family-owned footwear company before falling out during World War II, with their post-conflict animus splitting their town of Herzogenaurach to this day.
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