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Virat Kohli to partner with Agilitas as Puma deal ends
Mint Chennai
|April 11, 2025
Star cricketer Virat Kohli is set to join sports athleisure firm Agilitas as an investor, multiple people aware of the matter said, with his eight-year contract worth around ₹110 crore with German sportswear giant Puma coming to an end.
Star cricketer Virat Kohli is set to join sports athleisure firm Agilitas as an investor, multiple people aware of the matter said, with his eight-year contract worth around ₹110 crore with German sportswear giant Puma coming to an end. An announcement in this respect is likely during the ongoing Indian Premier League (IPL).
Agilitas was founded in 2023 by former Puma India and South-East Asia managing director Abhishek Ganguly. The company makes and retails sportswear goods in India and abroad. Last year, Agilitas acquired long-term licence rights for sports brand Lotto in India, Australia, and South Africa.
At the heart of Kohli's switch to Agilitas is his ambition to grow One8, his lifestyle brand launched in 2017. Agilitas will distribute and scale the One8 brand by opening more stores and expanding abroad leveraging the cricketer's popularity.
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