मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
कोशिश गोल्ड - मुक्त
Virat Kohli to partner with Agilitas as Puma deal ends
Mint Chennai
|April 11, 2025
Star cricketer Virat Kohli is set to join sports athleisure firm Agilitas as an investor, multiple people aware of the matter said, with his eight-year contract worth around ₹110 crore with German sportswear giant Puma coming to an end.
Star cricketer Virat Kohli is set to join sports athleisure firm Agilitas as an investor, multiple people aware of the matter said, with his eight-year contract worth around ₹110 crore with German sportswear giant Puma coming to an end. An announcement in this respect is likely during the ongoing Indian Premier League (IPL).
Agilitas was founded in 2023 by former Puma India and South-East Asia managing director Abhishek Ganguly. The company makes and retails sportswear goods in India and abroad. Last year, Agilitas acquired long-term licence rights for sports brand Lotto in India, Australia, and South Africa.
At the heart of Kohli's switch to Agilitas is his ambition to grow One8, his lifestyle brand launched in 2017. Agilitas will distribute and scale the One8 brand by opening more stores and expanding abroad leveraging the cricketer's popularity.
यह कहानी Mint Chennai के April 11, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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