Bajaj seeks to script KTM revival as domestic market share slips

Bajaj Auto Ltd is crafting a turnaround for KTM, its biggest acquisition, to boost profitability even as it loses market share in its home market.

- Ayaan Kartik

Bajaj will look to discontinue smaller brands under KTM.

Pune-based Bajaj Auto will look to discontinue smaller brands under KTM, rejig core operations and unlock synergies between the supply chains of Bajaj and KTM to reduce costs, the management said during the earnings call and meetings with analysts.