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Disney-OpenAI deal to reshape India's AI and creator economy
Mint Bangalore
|January 05, 2026
The landmark licensing agreement between The Walt Disney Co. and OpenAl, under which iconic TV and movie characters can be used to create short Al-generated videos and images, is set to reshape how content franchises are consumed, remixed and monetised.
India, where a young and mobile-first audience already consumes a lot of short videos, could see a rapid adoption of Al-generated, short-form videos made using global entertainment IP (intellectual property) such as Disney and Marvel characters, experts said.
But, they also flagged concerns. India’s copyright law remains unclear on who owns Al-generated content and who is accountable if it causes harm. Also, powerful global franchises could crowd out smaller Indian creators and shrink space for local stories.
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