RTA redefines customer service at Happiness Centres in Dubai

Dubai's Roads and Transport Authority (RTA) has reopened its Customer Happiness Centres in Umm Ramool and Al Barsha following comprehensive redevelopment to transform them into hybrid centres.

- Gulf Today, Staff Reporter

The initiative forms part of RTA's integrated plan to expand digital service provision in line with the UAE Digital Government Strategy and Dubai Government's “Services 360” vision.

The two centres now offer customers fully automated services through digital devices, alongside service advisers dedicated to specific beneficiary groups, thereby further enhancing customer happiness.

Mattar Al Tayer, Director General, Chairman of the Board of Executive Directors of Dubai’s Roads and Transport Authority (RTA), stressed RTA’s commitment to continuously enhancing its customer services through the adoption of the latest digital technologies and artificial intelligence. He emphasised RTA's efforts to accelerate the shift towards digital channels by integrating digital technologies and Al to increase digital adoption rates, enhance customer experience, and meet evolving expectations.