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'Marry Lisa' billboard campaign attracts scores
Gulf Today
|October 06, 2025
After years of always being the perpetual bridesmaid, Lisa Catalano of San Mateo, California, laid down her soft-pink bouquet, hung up her strappy blue satin Maid of Honor dress and drafted a text to her friends: “I'm officially announcing my retirement from being a bridesmaid,” she wrote.
Jimmy Kimmel
“The next wedding I'm going to be in will be with my own groom, TBD." Two years earlier, her fiancé had died of a terminal illness. After failed attempts at dating apps, setups and matchmaking databases, Catalano, now 42, transformed her quest with gusto. Creating a personal dating campaign, she rented space on a dozen digital billboards along Highway IOI between Santa Clara and South San Francisco, adorning each with her smiling face, cascading brunette curls and a simple message: “MarryLisa.com.” She's running the same images on the tops of taxis in San Francisco as well.
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