'Marry Lisa' billboard campaign attracts scores

After years of always being the perpetual bridesmaid, Lisa Catalano of San Mateo, California, laid down her soft-pink bouquet, hung up her strappy blue satin Maid of Honor dress and drafted a text to her friends: “I'm officially announcing my retirement from being a bridesmaid,” she wrote.

- Julia Prodis Sulek, Tribune News Service

Jimmy Kimmel

“The next wedding I'm going to be in will be with my own groom, TBD." Two years earlier, her fiancé had died of a terminal illness. After failed attempts at dating apps, setups and matchmaking databases, Catalano, now 42, transformed her quest with gusto. Creating a personal dating campaign, she rented space on a dozen digital billboards along Highway IOI between Santa Clara and South San Francisco, adorning each with her smiling face, cascading brunette curls and a simple message: “MarryLisa.com.” She's running the same images on the tops of taxis in San Francisco as well.