ECO-INNOVATORS SHAPING THE FUTURE

Beyond its majestic palaces, Jaipur is now home to startups blending sustainability, design, and local essence. These 6 Atmanirbhar entrepreneurs here are not just building businesses-they're shaping a greener, smarter, and more self-reliant future for the Pink City

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Jaipur is quietly scripting a new chapter as a burgeoning hub for young, driven innovators.

Once known mainly for its palaces and iconic pink facades, the city is now abuzz with startups spanning technology, design, fashion, tourism, and sustainability.

What stands out is how these ventures consciously align with PM Narendra Modi’s vision of an Atmanirbhar Bharat—building locally while thinking globally. From biodegradable packaging to using sustainable materials and natural elements in their products, many startups are deeply embedding eco-consciousness into their business DNA. These ventures are doing more than creating jobs or boosting the state’s economy-they are reshaping Jaipur’s identity as a modern, mindful, and self-reliant startup capital.

BLENDING CREATIVITY WITH CUSTOMISATION

A young entrepreneur Himanshi Choudhary from Pink City, is quite happy to create a variety of personalized products for her clients, who belong to all age groups. With her brand, Craft 360, she carves wooden craft items, items with engravings, both in wooden & acrylic materials, personalised portraits, religious wooden portraits, customised wall-clocks, lamps and nursery name signs and personalised nameplates. “We believe in creating products that are both personalised and creative. The response from the clients have been really encouraging as the products have a personalised touch to them and are unique as well. Our products are shipped pan India and even abroad. Creating a variety of products for a wide clientele, gives me creaive staisfaction,” shares Himanshi. Her Instagram account @decorsaa is where she is more focused, regularly showcasing her latest creations and connecting with a growing community of craft enthusiasts.

WHERE 'NATURE' MEETS 'NURTURE'