Denemek ALTIN - Özgür
Making Sparks fly
Financial Express Lucknow
|March 31, 2025
Can JioHotstar take on YouTube and Instagram?
OTT STREAMING SERVICE JioHotstar unveiled its newly launched creator-led offering Sparks to take on platforms such as Instagram, YouTube and Snapchat. JioHotstar has roped in popular digital creators such as Uorfi Javed, Tanmay Bhat, Elvish Yadav, and Ranveer Brar and has announced a content slate of 20 exclusive originals across 10 genres.
Last week, JioHotstar announced that it had crossed 100 million paid subscribers, placing it well ahead of Amazon Prime Video at 20 million and Netflix at 12 million. The platform is looking to replicate its OTT success with Sparks by taking on offerings like Instagram Reels and YouTube Shorts.
That is a tall order considering Instagram has a user base of 363 million in India, while YouTube has its largest audience in India at 491 million. Snapchat is decidedly less popular at 202 million.
That said, given Jio's penchant for disruption, experts say few other players in the country can give these tech giants a run for their money.
Bu hikaye Financial Express Lucknow dergisinin March 31, 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
Zaten abone misiniz? Oturum aç
Financial Express Lucknow'den DAHA FAZLA HİKAYE
Financial Express Lucknow
HUL sharpens premium focus with ₹2K-cr plan
HINDUSTAN UNILEVER (HUL), the country’s largest consumer goods company, on Wednesday said it plans to invest up to ₹2,000 crore over the next two years to expand manufacturing capacity in fast-growing premium segments across its beauty & wellbeing and home care liquid categories.
1 min
February 19, 2026
Financial Express Lucknow
Coming full circle at Dabur
MALHOTRA WILL PROVIDE STRATEGIC DIRECTION TO THE FIRM'S GLOBAL AMBITIONS
3 mins
February 19, 2026
Financial Express Lucknow
Growth stood at 12% in 2025, says report
THE INDIAN ADVERTISING market grew by 12% to reach ₹1.55 lakh crore in 2025, according to a report released today by independent agency Madison World.
1 min
February 19, 2026
Financial Express Lucknow
Govt eases curbs on some China imports
INDIA HAS BEGUN easing its restrictions on buying Chinese equipment after a deadly 2020 border clash, allowing state-run power and coal companies to start limited imports as shortages and project delays mount, two government officials told Reuters.
1 min
February 19, 2026
Financial Express Lucknow
Zelenskyy says Russia stalling talks
A SECOND DAY of US-brokered meetings in Geneva between Russia and Ukraine broke up after barely 90 minutes as Ukrainian President Volodymyr Zelenskyy accused Moscow of attempting to prolong the process. The talks were difficult and businesslike, the head of Russia’s delegation Vladimir Medinsky said, adding the next meeting will take place soon without specifying when.
1 min
February 19, 2026
Financial Express Lucknow
Ad market may cross ₹2 Lcr this year: WPP
DIGITAL-LED FORMATS will continue to strengthen their hold on brand budgets in 2026, as the Indian ad market looks set to grow by 9.7% to reach ₹2,01,891 crore, a forecast released by advertising holding firm WPP Media said.
1 min
February 19, 2026
Financial Express Lucknow
India-US subsea project unveiled
AKEY ELEMENT is the creation of a new international subsea gateway in Visakhapatnam, alongwith multiple subsea links connecting India to Singapore, South Africa and Australia, and terrestrial fibre routes linking US and India.
1 mins
February 19, 2026
Financial Express Lucknow
Lagarde plans to quit ECB before end of full term
EYES ON EXIT
2 mins
February 19, 2026
Financial Express Lucknow
Pichai unveils India-US subsea project & more
GOOGLE ON WEDNESDAY rolled out a comprehensive suite of initiatives to strengthen India’s digital foundation and human capital.
1 min
February 19, 2026
Financial Express Lucknow
Microsoft lines up $50 bn for AI across Global South
MICROSOFT ON WEDNESDAY said it is on pace to invest $50 billion by the end of the decade to expand artificial intelligence access across the Global South, as it warned that AI adoption in the Global North is roughly twice that of the Global South and the gap is widening.
1 min
February 19, 2026
Listen
Translate
Change font size