Essayer OR - Gratuit
Making Sparks fly
Financial Express Lucknow
|March 31, 2025
Can JioHotstar take on YouTube and Instagram?
OTT STREAMING SERVICE JioHotstar unveiled its newly launched creator-led offering Sparks to take on platforms such as Instagram, YouTube and Snapchat. JioHotstar has roped in popular digital creators such as Uorfi Javed, Tanmay Bhat, Elvish Yadav, and Ranveer Brar and has announced a content slate of 20 exclusive originals across 10 genres.
Last week, JioHotstar announced that it had crossed 100 million paid subscribers, placing it well ahead of Amazon Prime Video at 20 million and Netflix at 12 million. The platform is looking to replicate its OTT success with Sparks by taking on offerings like Instagram Reels and YouTube Shorts.
That is a tall order considering Instagram has a user base of 363 million in India, while YouTube has its largest audience in India at 491 million. Snapchat is decidedly less popular at 202 million.
That said, given Jio's penchant for disruption, experts say few other players in the country can give these tech giants a run for their money.
Cette histoire est tirée de l'édition March 31, 2025 de Financial Express Lucknow.
Abonnez-vous à Magzter GOLD pour accéder à des milliers d'histoires premium sélectionnées et à plus de 9 000 magazines et journaux.
Déjà abonné ? Se connecter
PLUS D'HISTOIRES DE Financial Express Lucknow
Financial Express Lucknow
Saudi Aramco reducing output at two oilfields
SAUDI OIL GIANT Aramco has begun cutting output at two of its oilfields, two sources said on Monday, after the vital Strait of Hormuz was choked by the US-Israeli war on Iran and subsequent attacks on the waterway.
1 min
March 10, 2026
Financial Express Lucknow
Trump bought Netflix & Warner Bros bonds
US PRESIDENT DONALD Trump bought more than $1.1 million of Netflix bonds over the last three months as the streaming giant unsuccessfully fought Paramount Skydance to buy Warner Bros Discovery, according to government disclosures.
1 min
March 10, 2026
Financial Express Lucknow
Hyundai's updated Verna to cost ₹10.98 L
The carmaker seeks to claw back market share in India’s mid-size sedan segment with minor styling tweaks and updated ADAS technology
1 min
March 10, 2026
Financial Express Lucknow
₹6,000-cr IPO of NHAI's public InvIT poised to open tomorrow
THE INITIAL PUBLIC OFFER (IPO) of the National Highways Authority of India (NHAI) public infrastructure investment trust, which aims to raise ₹6,000 crore will open for bidding on Wednesday.
2 mins
March 10, 2026
Financial Express Lucknow
IRFC draws up ₹70K-cr borrowing plan for FY27
Tapping overseas market to help optimise costs
2 mins
March 10, 2026
Financial Express Lucknow
RBI injects ₹50K-cr liquidity via OMOs
THE RESERVE BANK of India (RBI) on Monday injected ₹50,000 crore into the banking system through open market operation (OMO) purchases of government securities.
1 min
March 10, 2026
Financial Express Lucknow
FMCG value growth slips in Jan-Feb
CONSUMERS FOCUSED ON ESSENTIALS, NOT DISCRETIONARY SPENDING, SAYS BIZOM
2 mins
March 10, 2026
Financial Express Lucknow
Economists flag inflation surge and fiscal strain
Retailers may lose ₹15,000 cr a month without price hikes or govt support
3 mins
March 10, 2026
Financial Express Lucknow
Lucky numbers & collusion: How an Indian cement cartel came unstuck
WHEN INDIA'S LARGEST oil explorer opened a tender for a cement order in 2018, it sensed something was off by the competing bids coming in: all of them were exactly 7,000 rupees per metric ton.
2 mins
March 10, 2026
Financial Express Lucknow
Govt tightens household LPG supply rules
25-day lock-in mandated for cylinder bookings to curb hoarding
2 mins
March 10, 2026
Listen
Translate
Change font size