Magzter GOLD ile Sınırsız Olun
Sadece 9.000'den fazla dergi, gazete ve Premium hikayeye sınırsız erişim elde edin
Denemek ALTIN - Özgür
Look who's chasing the ad buck
Financial Express Lucknow
|June 23, 2025
As ads hit WhatsApp updates, marketers weigh reach against risk
WHATSAPP'S DECISION TO start generating revenue from advertising is a strategic shift. After years of operating ad-free, the world's most-used messaging app with over 853 million users in India alone is joining Meta's other platforms — Facebook and Instagram — to display ads. These short-form ads will appear in its Updates tab between user-generated statuses and channel posts.
Think of it as Instagram Stories but with a personal inbox proximity. "Even if WhatsApp captures 5-10% of Meta's estimated ₹16,000-crore India ad revenue, they're looking at ₹800 to 1,600 crore in spends," says Abhishek Gupta, joint managing director at BEI Confluence. "Much of it will come from D2C brands, edtech and government campaigns."
Bu hikaye Financial Express Lucknow dergisinin June 23, 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
Zaten abone misiniz? Oturum aç
Financial Express Lucknow'den DAHA FAZLA HİKAYE
Financial Express Lucknow
How Claude Code threatens to disrupt IBM’s mainframe biz
Anthropic’s announcement that its updated AI tool can modernise COBOL, an old programming language that runs on IBM's mainframes, left Big Blue's stocks battered on Monday. Banasree Purkayastha looks at how the AI startup’s tool aims to automate the legacy system which is scaring the enterprise software and IT services industry
2 mins
February 26, 2026
Financial Express Lucknow
Noel Tata's firm IPO stand stalls Chandra's 3rd term
AN EARLY AGENDA item for Tata Sons' six board directors when they convened at 11:30 a.m. on Tuesday at Bombay House—the group’s storied headquarters—was expected to be straightforward: approving a third term for Natarajan Chandrasekaran as chairman.
2 mins
February 26, 2026
Financial Express Lucknow
Make your own power, Trump tells top tech firms in US
THEY'RE GOING TO produce their own electricity. It will ensure the company's ability to get electricity, while at the same time, lowering prices of electricity for you,' he said.
1 min
February 26, 2026
Financial Express Lucknow
Nasscom: IT firms need new delivery model
AT A TIME when global technology spending is under pressure, Indian IT firms need to move from implementation to coordinating and managing end-to-end technology systems, industry leaders said on Wednesday at the Nasscom NTLF Summit.
1 min
February 26, 2026
Financial Express Lucknow
JSW Motors revs up for solo debut
SEPARATE FROM MG MOTOR JV, JSW MOTORS CHARTS ITS OWN ROAD, LINES UP DEALERS
2 mins
February 26, 2026
Financial Express Lucknow
Early adoption creates momentum
AGENTIC AI IS moving faster than most organisations are ready for.
1 mins
February 26, 2026
Financial Express Lucknow
Trump lays out case for possible attack on Iran
IRAN SPREADS ‘TERRORISM AND DEATH AND HATE’, SAYS TRUMP
1 mins
February 26, 2026
Financial Express Lucknow
DFS to meet NBFCs today on reform index, governance
BUILDING RISK APPETITE
1 mins
February 26, 2026
Financial Express Lucknow
New GDP series to have more focus on GST data
IN THE NEW gross domestic product (GDP) series with 2022-23 as the base year, the Ministry of Statistics and Programme Implementation (MoSPI) will enhance the use of Goods and Services Tax (GST) data to improve the accuracy of national and state-level economic estimates.
1 min
February 26, 2026
Financial Express Lucknow
‘Retail investors can expect more products for global exposure’
The NSE International Exchange (NSE IX) has builta platform that will allow retail investors to buy and sell global stocks.
2 mins
February 26, 2026
Listen
Translate
Change font size