Poging GOUD - Vrij
Look who's chasing the ad buck
Financial Express Lucknow
|June 23, 2025
As ads hit WhatsApp updates, marketers weigh reach against risk
WHATSAPP'S DECISION TO start generating revenue from advertising is a strategic shift. After years of operating ad-free, the world's most-used messaging app with over 853 million users in India alone is joining Meta's other platforms — Facebook and Instagram — to display ads. These short-form ads will appear in its Updates tab between user-generated statuses and channel posts.
Think of it as Instagram Stories but with a personal inbox proximity. "Even if WhatsApp captures 5-10% of Meta's estimated ₹16,000-crore India ad revenue, they're looking at ₹800 to 1,600 crore in spends," says Abhishek Gupta, joint managing director at BEI Confluence. "Much of it will come from D2C brands, edtech and government campaigns."
Dit verhaal komt uit de June 23, 2025-editie van Financial Express Lucknow.
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