Denemek ALTIN - Özgür
Tradition with a twist
Financial Express Kochi
|January 11, 2026
Piyush Mohnani, marketing head of fashion brand Asuka Couture.
-
"Modern grooms want comfort, versatility, and individuality rather than purely ethnic ensembles," he adds.This season, grooms are gravitating toward structured bandhgalas paired with draped trousers, embroidered tuxedos with subtle Indian detailing, asymmetrical kurtas and hybrid Indo-Western sets, soft metallics, sage green, champagne, ivory, and midnight blue. In fact, Asuka's fusion line now contributes nearly 35% of wedding orders, growing at 40% year-on-year, a testament to how powerfully Indian menswear is evolving.
Personal expression is big
According to Tanya Biswas, co-founder of design house Suta, wedding wardrobes, especially for women, are all about choosing comfort and character over convention. "Pairing sharp blazers with lehengas, slipping into fluid saree-gowns, or twirling in easy co-ord sets is the wedding fusion," says Biswas. Pastel lilacs and sages dominate daytime functions, while deeper emerald and regal red take over the evenings. Suta is seeing a steady 7-8% growth in fusion wear.
This movement is also reflected in the shift toward lighter fabrics. Designer Bhawna Rao observes brides gravitating toward chiffon, georgette, and crepe for refined ease. "Colours like ivory, blush, and metallic tones are replacing the usual reds and maroons," she adds.
Bu hikaye Financial Express Kochi dergisinin January 11, 2026 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
Zaten abone misiniz? Oturum aç
Financial Express Kochi'den DAHA FAZLA HİKAYE
Financial Express Kochi
RedTape stake sale...
REDTAPE’S FOUNDING FAMILY, the Mirzas, have appointed global consultancy Ernst & Young as the exclusive financial adviser for‘divestment of their stake’,a document dating from December detailing the planned transaction shows.
1 min
January 14, 2026
Financial Express Kochi
In Haryana, songs extolling ‘gun culture’ face the music
SIXTY-SEVEN SONGS PROMOTING “gang lifestyle” and glorifying weapons and violence have been removed from digital platforms, the Haryana Police said in a statement on Tuesday.
1 min
January 14, 2026
Financial Express Kochi
Economists see FY27 tax revenue growth near 11%
WITHTHE UNION Budget for 2026-27 set to be presented on February 1, economists expect India’s gross tax revenue (GTR) to grow around 11% in FY27,marking a moderate rebound from the subdued_performance in the current financial year.
2 mins
January 14, 2026
Financial Express Kochi
The ‘tech left’ is different this time
THE SIGHT OF the country’s most powerful technology CEOs lined up behind the president at an inauguration they helped pay for was a visual declaration that the Silicon Valley effort to resist Donald Trump was dead.
3 mins
January 14, 2026
Financial Express Kochi
25% US tariff: Shipments of rice, tea to Iran stalled
FROM THE FRONT PAGE
4 mins
January 14, 2026
Financial Express Kochi
Peering into the future of an uncertain world
OVER THE PAST few decades, humanity has achieved what earlier generations would have called miracles.
3 mins
January 14, 2026
Financial Express Kochi
US sanctions on Iran may hit India’s Chabahar plans
FRESH THREAT OF 25% tariffs by US President Donald Trump on any country doing business with Iran has put in doubt the future engagement of India in developing and operating Chabahar port terminals in Iran where it has already committed substantial resources and time.
1 mins
January 14, 2026
Financial Express Kochi
PFRDA forms panel to frame assured payouts under NPS
The committee will be chaired by former IBBI boss MS Sahoo
2 mins
January 14, 2026
Financial Express Kochi
Inclusion of Indian bonds in Bloomberg index delayed
THE DEFERMENT OF India’s inclusion in the Bloomberg Global Aggregate Index triggered a selloff in the bond market on Tuesday, pushing the 10-year benchmark yield higher, ending the day at 6.63%, down 3 basis points (bps).
1 min
January 14, 2026
Financial Express Kochi
Govt steps in to rein in 10-minute delivery
Time-based branding by quick commerce firms set to fade away
1 min
January 14, 2026
Listen
Translate
Change font size
